A Bit About Me
Greetings!
I’m a Washington, DC-based marketing strategist with over 20 years of experience leading impactful campaigns that blend digital dexterity with cultural nuance. Whether it's shaping the narrative of a nonprofit, energizing a healthcare system’s digital presence, or steering a political campaign toward victory, I’m here for the mission and the metrics.
My work is rooted in digital strategy, email marketing, and real-world storytelling — not just flashy tactics, but campaigns that resonate with people and drive actual growth. I’ve worked with government agencies, nonprofits, private firms, and advocacy groups, consistently showing that strategy, data, and creativity make a pretty great team.
Outside the marketing world, I’m an idea guy at heart. I explore and create things like Election Day: The Game, The Black Game Makers Association, and am now diving into the worlds of AI and mobile app development (because why not?). I’m passionate about helping others rise and am always chasing the next big
“what if?”
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Contributing Author
Black Game Studies introduces the work of game makers from the African diaspora through academic scholarship, personal narratives and a catalog of works.
It aims to provide a foundation from which researchers, designers, developers, game historians and others can draw an understanding of patterns, present practice, and a potential afro-future. Its works to make more visible, through aggregation and showcase, the creative contributions of Black game makers. It is an effort to meet the need to diversify the game-making community by not only highlighting the work of Black people, but in creating an enduring archive of such work.
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Product Marketing Manager
Black Game Maker's Association
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BGMA showcases the talent and products of African American game designers from all mediums and areas of gaming.
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Responsible for overseeing BGMA product marketing, consumer outreach, and vendor marketing.
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Order entry and data accuracy assurance
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Vendor Relation Management
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Client Relationship management
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Purchase order creation/management (initiated by your Brand Success Manager who will hand them off to you for processing/management. In some cases, you will initiate orders on your own and be responsible for programs on your own.)
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Artwork proofing
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Social Media Management
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CRM management
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On time delivery management of products and projects
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Invoice processing (specifically resolving errors/issues)
Director of Partner Engagement
Nonprofit Vote/National Voter Registration Day
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Recruit and manage premier partnerships for National Voter Registration Day
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Manage marketing & outreach strategies
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Manage Database tracking
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Co-manage States Program
Executive Director
Fairfax County Democratic Committee
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Made recommendations to board chair and various committee chairs to advance operational processes.
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Provided membership engagement for leadership board and membership of over 1,500 democrats.
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Automated outreach and marketing strategies utilizing social media, MailChimp, and Google ads.
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Marketing Director
Military Order of the Purple Heart Service Foundation
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Lead four person marketing team
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Evaluate and refine brand positioning
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Maintain Brand integrity for all internal and external touchpoints
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Enhance the visual brand across a national audience
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Vetting, hiring, and management of marketing staff
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Develop annual and traditional Marketing Plan
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Website overhaul
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Oversight of all major fundraising events
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Responsible for Commercial development, radio and digital ad buys.
Digital Marketing Strategist
Maison Bertrand Food Co.
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Managed CRM and customer retention strategies
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Develops and plans outreach and marketing activities with a focus on both organic social media growth and paid ads (Instagram & FB Ads, and SEO).
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Assists with strategic communications, branding, identifying target audiences, and leveraging appropriate platforms and types of media to achieve the greatest impact.
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Coordinates with program offices and communication specialists, to deliver information efficiently and effectively and assist with managing clearance protocols.
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Managed all digital content creation.
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Maintain and/or create a tracking system detailing deliverables and deadlines associated with all assignments.
Community Marketing Specialist
DC For School Reform Now
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Developed marketing and outreach strategies targeting over 300,000 parents across the city. Including Social Media, Paid Ads (Google & FB Ads, SEO), fliers, and paid radio advertisement.
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Monitored growth of marketing and outreach activities.
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Helped families navigate Schooldays common lottery process and identify highquality educational options.